An AI-augmented story intelligence and development system for rights holders and brands in sport and entertainment. We surface the narratives that matter, shape them into pitchable formats, and design how each one travels — before a single camera rolls.
Story Intelligence finds the signal. Story Development gives it shape. Distribution Design routes it to where it lands. Premium production sits downstream — fed by the engine, not gating it.
Always-on narrative discovery. We scan signal across athletes, teams, communities, sponsors, and culture — and tell you which stories to invest in next.
Signal becomes shape. Treatment, format, character, conflict — pitchable, sponsorable, greenlightable. AI accelerates the work; humans hold the pen.
Stories built for the platforms they’ll live inside, not adapted at the end. Channel roles, format families, and a feedback loop that sharpens the slate every cycle.
A live narrative map of your IP, fan culture, and the moments around it. Ranked, scored, and timed — with a recommended action attached to every signal.
A character-led docu-series about the Soweto-rooted supporter culture rebuilding around Orlando Pirates’ new generation. Three families. One stadium. A subculture trending +240% on TikTok.
A living pipeline that moves stories from raw signal to commissioned production. Treatments, format trees, character packs, sponsor angles — built fast, but built with taste.
AI compresses the cost of research, synthesis, transcription, comps, and first-pass angles. That’s leverage, not the product. The product is editorial taste applied at speed — the part that decides which signal becomes a story worth making.
Stories are designed for the platforms they’ll live inside — not adapted at the end. Each hero narrative becomes a constellation of derivative assets, with a clear role per channel.
| Story type | Broadcast | OTT | YouTube | TikTok | Podcast | Owned | Sponsor | |
|---|---|---|---|---|---|---|---|---|
| Hero docu-seriese.g. Faithful | Hero | Hero | Sustain | Engage | Engage | Extend | Anchor | Co-brand |
| Character shorte.g. Tatjana | Extend | Hero | Hero | Engage | Engage | Sustain | Anchor | — |
| Live momente.g. Comrades 100 | Hero | Sustain | Engage | Hero | Hero | Extend | Anchor | Co-brand |
| Brand-led narrativee.g. Tsa Manyora | Sustain | Extend | Sustain | Hero | Hero | Extend | Anchor | Hero |
| Archive remixe.g. Springboks vault | Extend | Sustain | Hero | Engage | Hero | — | Anchor | Co-brand |
Hero film → derivative formats. One narrative, eight surfaces.
Buy access to a system, not a stack of hours. Start with intelligence, deepen into development, scale into production when the story demands it.
AI compresses the cost of research, synthesis, and repetitive planning work — the layer that agency hourly rates have historically depended on. Defending those rates as “hours of labour” gets harder by the quarter.
The opportunity is to reframe what’s being sold: not labour, but access to a higher-leverage operating system that improves the quality of the decisions made before production starts. Pricing follows leverage, not headcount.
A fixed-scope, three-month engagement designed to prove the engine on one of your properties — and convert into a subscription only when you’ve seen what it produces.
Map the narrative territory around your IP, talent, and audience — and surface the highest-momentum stories already moving in culture before competitors notice them.
You finish Phase 1 knowing what your competitors don’t know about your own IP.
Convert the top signals into a developed slate of 6–8 pitchable stories with treatments, formats, and sponsor angles.
You leave with stories ready to fund — not a strategy deck about stories you might one day make.
Design how each priority story should travel — channel role, format family, audience routing — and recommend what to greenlight first.
You leave the pilot with an answer to “what should we make next, and why?” — not just a methodology.
The next generation of sports and entertainment storytelling isn’t a single model. It’s a stack of moves — pulled from the people doing the work best.
Book a 60-minute strategy session and we’ll bring a custom signal scan and a starter story slate for your property — on us. No deck. No pitch theatre. Just the stories.