Followers
3 channels
Blended ER
bench: 1.5–2.5%
Growth
healthy: 2–5%
Health
/ 100
High Risk
Rights Erosion
ER vs Benchmark
Channel Radar
6-Month ER Trend
| Metric | IG | X | FB |
|---|
@comradesmarathon
77.1K followers · 3,900 posts
Feed ER
0.11%
bench: 2.80%
Reel ER
0.53%
bench: 0.87%
Posts/Week
12
optimal: 3–5
Video %
25%
target: 60–80%
Top Content
ER Trend vs Benchmark
Key Findings
✕70%+ static flyers — seminar posters belong on the website, not the feed.
✕Zero UGC pipeline — 20K+ runners, none curated or reshared.
✕No visual identity — grid is a collision of sponsor colours.
✓Countdown Reels work — "100 Days To Go" hit 100K views, 1.63% ER.
✕Comments avg 0–5/post — nobody is talking.
✓Collab posts extend reach — partner audiences deliver incremental impressions.
@ComradesRace
69.5K followers · 31K lifetime posts
ER (followers)
0.07%
avg: 0.12%
Avg Views
4,878
7% reach
Posts/Week
2.5
was: 5–6/day
Following
7,543
legacy follow-back
Top Content
ER Trend vs Benchmark
Key Findings
✕90% drop in posting from historical 5–6/day to 2.5/week. Signals abandonment.
✕90% static images on a platform that now rewards video and Spaces.
✕Webinar content dead — 226 views on 69.5K followers (0.3% reach).
✓Actionable content works — entry deadlines drive genuine spikes.
●1.4% ER by views — audience IS engaged, problem is reach not interest.
ComradesMarathon
137K followers · 88% recommend (1,161 reviews)
Avg ER
0.04%
avg: 0.15%
Avg Comments
~1
per post
Native Video
0%
missing entirely
Category
Local Biz
→ Sports Event
Top Content
ER Trend vs Benchmark
Key Findings
✕Largest audience, lowest ER — 137K followers, 0.04%. Most wasted channel.
✕Zero native video — FB Reels/video get 2–3x organic reach of static.
✕Wrong page category — "Local business" harms discoverability.
✕CTA is "Contact us" — should be "Register Now" during entry window.
✓88% recommendation rate from 1,161 reviews is genuine social proof.
TikTok Launch Strategy
Platform ER: 3.70% — 7.7x IG, 24.7x FB
TikTok Avg ER
3.70%
+49% YoY
Sports ER
5.80%
vertical benchmark
Non-Follower Reach
60–80%
FYP discovery
Sports Creators
60M+
on platform
6-Month Growth Projection
Content Pillars
Runner Stories 40%
First-timers, transformations, POV training runs
Race Drama 25%
The Wall, cutoff dramas, finish-line embraces
Training & Tips 20%
Nutrition, gear, Coach Parry collabs
SA Culture 10%
"Ska Fela Moya", KZN scenery, crowd energy
UGC Amplification 5%
Duets, Stitches, #MyComradesStory
90-Day Launch Checklist
Account setup & verification — claim handle, brand kit, submit verification
30 videos pre-produced — 10 stories, 8 archive, 7 tips, 5 culture
Launch burst: 3/day × 7 days — algorithm seeding, trending audio
Settle to 5–7/week — Mon/Wed/Fri anchors + weekend UGC
#MyComradesStory UGC campaign — Duet chain, weekly features
TikTok GamePlan integration — in-app hub, anchor links, conversion tracking
3–5 creator partnerships — sponsored Duets, training series, race takeovers
Race-day content operation — multi-cam LIVE, 20+ clips, real-time UGC
Sponsor integration — branded content, Spark Ads, co-branded posts
Month 3 review — benchmark against 5.8% sports ER, adjust pillars
TikTok GamePlan — Sports Rights Holder Programme
Dedicated in-app hub, anchor links, ticket/entry conversion tracking, second-screen analytics, sentiment dashboards. Already adopted by MLB, DAZN/FIFA Club World Cup.