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Cost Estimate

Everyday Champions — Carling Black Label

T and W (Pty) Ltd
Reg No: 2006/025211/07
VAT: 4780243038
Office C, Parkhurst Square
38 4th Avenue
Parkhurst, 2193
T+W
Cost Estimate
Everyday Champions
Carling Black Label — Content & Production
Prepared For
Carling Black Label / AB InBev
Date
2 April 2026
Reference
CBL-EC-2026-01
Prepared By
T+W Production
Scope of Work

Four premium documentary films and a landmark event activation celebrating the Everyday Champions who made the 2010 FIFA World Cup possible — delivered before the 2026 FIFA World Cup kicks off.

Deliverables: 1× Hero Film — The Groundsmen (featuring Iker Casillas), 1× Event Film, 2× Mini-Documentaries (The Security, The Transport), and 37 social media assets including teasers, trailers, and behind-the-scenes content.

Investment Summary
Code Category Total (ZAR)
Creative & Project Fees
10-00Creative LeadershipR 179,400
11-00Creative DevelopmentR 55,860
12-00Project ManagementR 74,140
Subtotal — Creative & FeesR 309,400
Production Expenses
31-00Interviews & B-Roll — JHB, CT, DBN, MBMR 460,660
32-00Event CoverageR 148,693
33-00Hard Drives / IncidentalsR 20,150
Subtotal — ProductionR 629,503
Post-Production Expenses
50-00Post-ProductionR 652,546
54-00Delivery, Backup & Other CostsR 3,000
Subtotal — Post-ProductionR 655,546
Grand Total (excl. VAT)R 1,594,449
Detailed Line-Item Breakdown
Creative & Project Fees — R 309,400
CodeElementUnitAmtQtyRateTotal
Creative Leadership
10-01Executive Creative DirectorHours110R 2,850R 28,500
10-02Integrated Creative DirectorHours130R 1,950R 58,500
10-03DirectorHours160R 1,540R 92,400
Subtotal — Creative LeadershipR 179,400
Creative Development
11-01WriterPer EP15R 8,000R 40,000
11-02ResearcherHours110R 620R 6,200
11-03Senior Art DirectorHours12R 1,470R 2,940
11-04Designer + SuiteHours18R 840R 6,720
Subtotal — Creative DevelopmentR 55,860
Project Management
12-02Project ManagerHourly136R 825R 29,700
12-04ProducerHourly116R 1,540R 24,640
12-05Business Unit Director / FinanceHourly110R 1,980R 19,800
Subtotal — Project ManagementR 74,140
Everyday Champions — Cost Estimate
T+W Production
Production Expenses — R 629,503
CodeElementUnitAmtQtyRateTotal
Interviews & B-Roll — JHB, CT, DBN, MBM
31-01DOP Incl RecceDaily13.5R 16,275R 56,963
31-02DOP Gear checkDaily10.5R 16,275R 8,138
31-03Camera AssistantDaily13R 6,200R 18,600
31-04Camera Assistant GearcheckDaily10.5R 6,200R 3,100
31-05Camera OperatorDaily13R 9,300R 27,900
31-06Camera Operator GearcheckDaily10.5R 9,300R 4,650
31-07Sound EngineerDaily13R 5,425R 16,275
31-08Sound GearDaily13R 5,425R 16,275
31-09DITDaily13R 5,425R 16,275
31-10DIT GearDaily13R 8,060R 24,180
31-11Camera Gear (Sony FX-9 + Lenses)Daily23R 23,250R 139,500
31-12Lighting GearDaily13R 7,750R 23,250
31-13Head, Legs & GimbleDaily23R 4,650R 27,900
31-14Art Allowance per epAllow13R 7,750R 23,250
31-15CateringDaily103R 543R 16,275
31-18Vehicle (H1 or similar)Daily14R 3,720R 14,880
31-20Cast Offer incl UsageDaily13R 7,750R 23,250
Subtotal — Interviews & B-RollR 460,660
Event Coverage
32-01DOPDaily11R 16,275R 16,275
32-02DOP GearcheckDaily10.5R 16,275R 8,138
32-03Camera OperatorDaily21R 6,000R 12,000
32-04Camera Operator GearcheckDaily20.5R 6,000R 6,000
32-05Sound EngineerDaily11R 5,425R 5,425
32-06Sound GearDaily11R 5,425R 5,425
32-07DITDaily11R 5,425R 5,425
32-08DIT GearDaily11R 8,060R 8,060
32-09Camera Gear (Sony FX-9 + Lenses)Daily31R 23,250R 69,750
32-10GimbleDaily31R 2,825R 8,475
32-15Vehicle (H1 or similar)Daily11R 3,720R 3,720
Subtotal — Event CoverageR 148,693
Hard Drives / Incidentals
33-01Hard-DrivesFee21R 7,750R 15,500
33-02Airtime + UbersFee13R 1,550R 4,650
Subtotal — Hard Drives / IncidentalsR 20,150
Everyday Champions — Cost Estimate
T+W Production
Post-Production Expenses — R 655,546
CodeElementUnitAmtQtyRateTotal
Post-Production
50-02Offline Editor + SuiteHours462R 1,842R 456,816
50-06Motion Graphics Artist + SuiteHours116R 1,500R 24,000
50-09Online Editor / ColoristDaily14R 10,850R 43,400
50-10Online Edit SuiteDaily14R 8,525R 34,100
50-11Broadcast Monitor / Grade ToolsDaily14R 4,650R 18,600
50-13Social & Cut-down Editor + SuiteHours125R 1,842R 46,050
50-14Final Mix + Audio SuiteHours112R 2,465R 29,580
Subtotal — Post-ProductionR 652,546
Delivery, Backup & Other Costs
54-01Media ManagerHours16R 500R 3,000
Subtotal — DeliveryR 3,000
Grand Total (excl. VAT) R 1,594,449

Exclusions — Quoted Separately

The following items are not included in the above investment and will be quoted separately upon brief approval:

  • Iker Casillas travel (34-00) — R 289,850
  • Archive and stock footage licensing (FIFA, broadcast footage)
  • Iker Casillas appearance fee and content fee
  • Iker Casillas security detail and personal rider

All rates per T+W 2026 Rate Card. This estimate is valid for 30 days from the date of issue.

Confidential. Prepared for Carling Black Label / AB InBev internal use only.

T and W (Pty) Ltd · Reg 2006/025211/07 · VAT 4780243038 · Office C, Parkhurst Square, 38 4th Avenue, Parkhurst, 2193